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It consulting

Radio of the New Era: Comprehensive Consulting to Elevate Your Station to a Leader in the Digital Airwaves

You create quality content, your hosts are energetic, the music is impeccable... yet your audience isn't growing as fast as you'd like. The problem is that in the modern world, it's not enough to just broadcast well. You need to be visible, noticeable, and relevant—not just on the FM dial, but across the digital landscape.

We offer a full cycle of consulting services for radio stations, where every tool serves a single goal: to make your station the primary audio choice for your target audience.

Why Radio Stations Are Losing Audience in 2024

Search Invisibility: When a listener searches for "morning show [your city]," they find your competitors.
Ineffective Ad Spend: Targeting "everyone" effectively targets no one.
Outdated Metrics: RADIOCITY ratings don't show the full picture.
Siloed Digital Assets: Your website, social media, and app live separate lives.

Our Consulting Services

1. SEO Promotion: Your Station Gets Found, Even When It's Off-Air
We ensure potential listeners find you for the most important searches:

Audit & Strategy:
- Technical Website Audit: Load speed, mobile-friendliness, data structure.
- Semantic Core Analysis: "online radio," "90s music," "morning show [city]".
- Competitor Analysis: What successful stations in your region/niche are doing.
Content Optimization:
- Creating SEO-optimized pages for shows and hosts.
- Maintaining a music blog with hit analysis and new releases.
- Optimizing the program schedule and show archives.
- Regular updates of meta tags and descriptions.
Technical SEO:
- Implementing schema.org markup for the station and music content.
- Speeding up site load times to reduce bounce rates.
- Optimizing for voice search ("play radio").

Result within 3 months: +40-60% organic traffic, improved rankings for 20+ key search terms, 35% increase in time spent on site.

2. Targeted Advertising: A Conversation With Your Ideal Listener
We don't just "run ads"; we find people who genuinely want to listen to you:

Audience Analysis:
- Segmentation by age, interests, and musical preferences.
- Analysis of current listener behavior via pixels and CRM.
- Creating ideal listener profiles for each format.
Promotion Strategy:
- Targeting users with musical interests.
- Retargeting website visitors and app users.
- Geo-targeting based on your FM coverage area.
- Look-alike audiences based on your current listeners.
Creatives & Mechanics:
- Video presentations of shows and hosts.
- Interactive polls and music quizzes.
- Audio ads featuring highlights from your best on-air moments.
- Special offers for new subscribers.

Result: Cost-per-listener acquisition drops by 45%, conversion to regular listening increases by 2.5x.

3. Digital Strategy: One Unified Voice Across All Channels
We build a cohesive digital ecosystem around your brand:

Digital Asset Audit:
- Analysis of your website, app, social media, and messengers.
- User experience assessment across all touchpoints.
- Review of content strategy and engagement levels.
Strategy Development:
- A unified content calendar for all platforms.
- Integrating digital assets into the editorial workflow.
- A cross-promotion system between on-air and digital channels.
- A development strategy for podcasts and audio content.
Implementation & Analytics:
- Setting up end-to-end analytics.
- Implementing a CRM for listener management.
- Marketing automation systems.
- Regular reporting on key metrics.

4. Content Marketing: Transforming Your Broadcast into Digital Assets
Your airwaves are a goldmine of content. We help you monetize it:

Creating text versions of top interviews.
Producing video versions of shows for YouTube.
Developing themed playlists for streaming services.
Creating exclusive content for subscribers.

5. Brand Consulting: 24/7 Brand Recognition That Works

Market positioning in a competitive landscape.
Developing a unique visual style.
Partnership and collaboration strategies.
Digital reputation management.

Our Approach: Deep Immersion in Your Unique Context

We don't use templates. Every project begins with a deep analysis:

Week 1: Diagnosis
- Analysis of current metrics and KPIs.
- Target audience research.
- Competitive landscape audit.
- Identification of growth opportunities.
Months 2-3: Implementation
- Strategy development and approval.
- Launch of priority campaigns.
- Hypothesis and mechanic testing.
- Adjustments based on initial results.
Subsequent Months: Scaling
- Expanding successful practices.
- Continuous optimization.
- Regular reporting and development planning.

Client Case Studies

Regional Talk Station:
- Before: 2,000 unique website visitors per month.
- After SEO + Targeting: 8,500 visitors, 340% growth in social media followers.
- Key Tactic: Focused on local content and city-specific topics.
Online Music Radio:
- Before: 500 app installs, 2,000 listening hours per month.
- After: 4,500 installs, 15,000 listening hours.
- Key Tactic: Used look-alike audiences based on current listeners.

Our Service Tiers

Starter — For Local Stations
- Digital asset audit.
- Basic SEO optimization.
- Targeted ad setup in 2-3 social networks.
- Monthly reporting.
Professional — For Network Broadcasters
- Comprehensive digital audit.
- Full-scale SEO promotion.
- Multi-channel targeting.
- Content strategy development.
- Weekly reports and adjustments.
Premium — For National Brands
- End-to-end digital transformation.
- A dedicated team of specialists.
- Integration with broadcast processes.
- Custom analytics system.
- Daily monitoring and optimization.

Special Offer

Sign a 6-month comprehensive consulting contract and receive a free digital asset audit + free setup of end-to-end analytics.

Ready to Elevate Your Radio Station to the Next Level?

Send us a link to your website and social media, and receive for free:

An express SEO audit.
An analysis of your social media reach and engagement.
3 specific improvement recommendations.
A potential audience growth estimate.

Don't stay in the analog past while your audience moves into the digital future. Let's build the radio station people will listen to tomorrow.

Your content deserves the largest possible audience. Our consulting will help you find and keep it.